Stephen's answer is complete. As an aside, if all you really want is lowercase keys in your json, you can manually specify the key name as follows:

type Whatever struct {
    SomeField int `json:"some_field"`
}

In that way, marshaling a Whatever produces the key "some_field" for the field SomeField (instead of having "SomeField" in your json).

If you're dead-set on keeping unexported fields, you can also implement the json.Marshaler interface by defining a method with the signature MarshalJSON() ([]byte, error). One way to do this is to use a struct literal that simply has exported versions of the unexported fields, like this:

type Whatever struct {
    someField int
}

func (w Whatever) MarshalJSON() ([]byte, error) {
    return json.Marshal(struct{
        SomeField int `json:"some_field"`
    }{
        SomeField: w.someField,
    })
}

That can be a bit cumbersome, so you can also use a map[string]interface{} if you prefer:

func (w Whatever) MarshalJSON() ([]byte, error) {
    return json.Marshal(map[string]interface{}{
        "some_field": w.SomeField,
    })
}

However it should be noted that marshaling interface{} has some caveats and can do things like marshal uint64 to a float, causing a loss of precision. (all code untested)

There is a technical reason. The json library does not have the power to view fields using reflect unless they are exported. A package can only view the unexported fields of types within its own package

In order to deal with your problem, what you can do is make an unexported type with exported fields. Json will unmarshal into an unexported type if passed to it without a problem but it would not show up in the API docs. You can then make an exported type that embeds the unexported type. This exported type would then need methods to implement the json.Marshaler and json.Unmarshaler interfaces.

Note: all code is untested and may not even compile.

type jsonData struct {
    Field1 string
    Field2 string
}

type JsonData struct {
    jsonData
}

// Implement json.Unmarshaller
func (d *JsonData) UnmarshalJSON(b []byte) error {
    return json.Unmarshal(b, &d.jsonData)
}

// Getter
func (d *JsonData) Field1() string {
    return d.jsonData.Field1
}