By chicgirl


2018-03-13 14:56:27 8 Comments

I work for a company which is essentially a jobs board. We have partnered with an organization and they have agreed to post our job feed on their app. How do I track the traffic coming from this app to my website? Please advise. The jobs are posted as an iframe. Do I need to use UTM tags to identify the traffic? If yes, the URLs are dynamic as of now so how do I implement the tags?

1 comments

@ZF007 2018-03-14 13:03:43

Per job you generate an URL link.

With your RSS-feed you implement an URL... in that URL you should have the UTM tag included and analytics installed on your website.

See here where that is explained in great detail. Also, check the tutorials from G analytics itself in detail.

For example, on website A there is a link to website B: http://www.websiteb.com/. Provided that website B has Google Analytics installed, visits from website A will show up in Google Analytics as

Source = http://www.websitea.com
Medium = referral

... the essentials explain here:

The tracking standard used by Google Analytics is called UTM parameters. Because Google Analytics is the de facto standard for website analytics, the same applies to UTM parameters. You have probably noticed these at some point in the browser URL field after clicking a link. A typical URL in an ad could look something like this:

http://www.website.com/?utm_source=newssite.com&utm_medium=cpc&utm_campaign=my-campaign

Everything after the “?” in the URL above is information for Google Analytics to correctly categorize visits from this link to the website.

@chicgirl 2018-03-14 14:24:58

So UTM tagging is the only way to identify traffic coming from a partner's app to my website. I was thinking right. Thanks for the information. Appreciate your inputs.

@ZF007 2018-03-14 14:59:28

Keep in mind...there are among us who use Neat URL to get rid of the tracking garbage to prevent this search-engine company from collecting too much info from us. That's why I'd asked if you you can implement your own referral... then you are in control and not these scrapers.

@chicgirl 2018-03-15 09:27:44

Yes we can implement it thankfully. Thanks for the suggestion.

@ZF007 2018-03-15 11:00:17

This you might not know yet.

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